Yuching Lin

I produce live events and integrated marketing projects for global brands, taking each one from zero to a finished experience worth remembering.

Project Producer, Live Event & Communications

Taipei and Tokyo, working across Asia

Mandarin, English, Japanese (JLPT N2)

rinlin.tw@gmail.com

Taipei Fashion Week AW21 runway set lit in blue
Taipei Fashion Week AW21.

Index

Ten years of events, launches and productions for brands, media groups and government clients. Select a project to jump to it.

Also delivered: Alexander Wang flagship store press & party.

Works

Each project lists the client, my role and what I was responsible for. Select any image to view it larger.

PR & Events

Taipei Fashion Week

Client
Ministry of Culture, Taiwan
Role
Project Producer
Year
2018–2021

Taiwan's government-backed flagship fashion platform, delivered across three consecutive seasons. I was the main point of contact between stage production, show directors, talent agencies, media and the Ministry of Culture, and ran on-site operations and real-time troubleshooting against fixed timelines and budgets. The format was refined each season based on audience and media response.

  • 8,000people per event
  • 16+shows per season
  • 3consecutive seasons

AW21 (March 2021) was Asia's first sustainability-themed fashion showcase, delivered on schedule and on budget under Covid-19 public-health constraints.

PR & Events

VOGUE Fashion's Night Out

Client
Condé Nast Taiwan
Role
PR
Year
2018–2020

Taiwan's largest outdoor runway event. I led on-site and backstage operations with full health-and-safety compliance across an open public site, and activated KOLs and influencers for coverage and social amplification. In 2019 I was also Project Manager for the Nuit Blanche Taipei × FNO collaboration, a citywide public-art night programme.

  • 300+crew
  • 3,000+VIP guests
  • 300+KOLs activated

PR & Events

STARLUX Airlines Brand Launch

Client
STARLUX Airlines
Role
Project Producer
Year
2019

Launch event and uniform debut for Taiwan's luxury-positioned airline, owned from creative concept to showtime: venue operations, PR teams, show director and model coordination, and a live-streamed broadcast.

  • 100,000+real-time livestream views

PR & Events

GUCCI Love Parade Taipei

Client
Gucci
Role
Project Producer
Year
2022

Taiwan's biggest luxury party of the year, alongside a press conference and a gala dinner for invited top-tier guests only. I handled run of show, movement and wardrobe for every artist, plus live coordination with all vendor teams on site.

  • 30+vendor teams
  • 3formats: luxury party, press conference and gala dinner

PR & Events

Cartier High Jewelry Gala & Exhibitions

Client
Cartier
Role
Project Producer
Year
2018–2020

Zero-error luxury experiences delivered to strict global brand standards over three consecutive years. For the Into The Wild exhibition, I managed appearances and media flow for thirteen celebrities in a single evening.

  • 3consecutive years
  • 13celebrities in one evening

PR & Events

Taiwan Lantern Festival, Future Zone

Client
Taipei City Government
Role
Event Planner
Year
2023

Programme planning for one of Taiwan's largest annual mass-audience public events, working within public-sector requirements.

PR & Events

Franck Muller Press & VIP Event

Client
Franck Muller
Role
Project Producer
Year
2019

Store opening with a press event and VIP evening, from planning through on-site delivery.

PR & Events

CHAUMET Virtuoso Conversation: Past and Modernity

Client
Chaumet
Role
PR
Year
2022

A jewellery exhibition, from end-to-end strategy through on-site operations.

PR & Events

OMEGA × Alessandra Ambrosio

Client
OMEGA
Role
Celebrity Logistics
Year
2019

Full coordination of an international celebrity appearance in Taiwan: local security, technical riders, scheduling and on-site management.

PR & Events

Gemini Man, Taipei Premiere

Client
Film premiere
Role
PR
Year
2019

PR for the Taipei premiere of the feature film Gemini Man.

Cross-market

9090 Taiwan Launch Pop-Up

Client
9090 (Japan)
Role
Project Producer
Year
2024

Market-entry strategy and execution for a Japanese streetwear brand's first pop-up in Taiwan, including crowd control on opening day.

  • 600+customers queued on opening day

Cross-market

BEAMS JAPAN

Client
BEAMS JAPAN
Role
Consultant
Year
2025–2026

The bridge between Japan headquarters and the Taiwan branch: cross-border marketing and business development strategy, plus consumer research and trend analysis to shape localised brand positioning and PR strategy for the APAC market.

Production

Schön! China Debut × Times Square

Client
Schön! Magazine
Talent
Chang Chen 張震
Role
Producer
Year
2020

The magazine's China debut campaign. I aligned production teams across Taiwan, China and New York and secured a feature on the Times Square Nasdaq billboard.

Production

GLASS MAN October 2024 Cover Story

Client
GLASS
Talent
Eddie Peng 彭于晏
Role
Producer
Year
2024

A multi-location cover production with a large crew, coordinating international teams across markets and time zones, with logistics, scheduling and on-site delivery handled end to end.

Production

Audemars Piguet Royal Oak: From Iconoclast to Icon

Client
Audemars Piguet
Talent
George Hu 胡宇威
Role
Producer
Year
2022

Brand heritage production for the Royal Oak, built as product storytelling for press, retail and social.

Production

TOM FORD BEAUTY × GQ China

Client
GQ China
Talent
Ning Chang 張鈞甯
Role
Producer
Year
2020

Beauty campaign production for TOM FORD BEAUTY in partnership with GQ China, delivering campaign stills and a commercial film.

Production

GQ China Men of the Year

Client
GQ China
Talent
Lo Ta-yu 羅大佑 (2020)
Role
Local Producer
Year
2020, 2021

Taiwan-side producer for the annual flagship cover production in 2020 and 2021, owning the local budget and talent negotiation.

Editorial covers and commercials

Producer on 30+ editorial and commercial productions for fashion, beauty, music and lifestyle titles, handling talent, crew, locations and schedules.

LifeStyle, December 2022Chang Chen 張震
LifeStyle, March 2023Ning Chang 張鈞甯
GLASS, March 2023Ann Hsu 許瑋甯
GLASS, March 2024Naiwen Yang 楊乃文
GLASS, July 2024Ann Hsu 許瑋甯 · Ariel Lin 林依晨
DEW 55th Edition, Pre-Summer 2025Karen Fujii 藤井夏恋
DEW 56th Edition, 2025Aoi Yamada 山田葵
DEW 14th Birthday Issue, Winter 2024
the Double
JUN616XTEEN SS22 Commercial

AI Workflow

Working tools I designed and built with AI to automate the repetitive parts of production planning, from shoot schedules and rundowns to budgets and quotes.

Production Call Sheet dashboard
Production Call SheetShoot-day call sheet: schedule, scenes, crew and locations in one place, with running time and headcount calculated automatically.
Event Rundown Dashboard dashboard
Event Rundown DashboardTen workstream tabs merge into one master rundown, sorted by day and time, with every task assigned to a crew member.
PR Event Quotation dashboard
PR Event QuotationPR event budgeting from both the agency and the brand side, with live margin, cost structure and media value (EMV) estimates.
Production Quotation dashboard
Production QuotationProduction quotes with internal and client-facing views, multi-currency conversion, mark-up and payment tracking.
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Profile

Turning global brand vision into live experiences, delivered with precision.

Ten years leading large-scale events and integrated marketing across Taiwan, Japan and Greater China, for international brands, media groups and public-sector projects. I manage around NT$50M in annual production budget and lead projects end to end, from early strategy, vendor and agency management and technical production control through on-site execution and performance analysis.

My career was built at Condé Nast (VOGUE / GQ) and in the creative agency world, so I know the strict guidelines and budget discipline international brands expect. I am at my best as the bridge between an overseas headquarters and the local team, making sure brand strategy becomes a high-quality experience on the ground.

Career

  • 2021 to nowOOODD Creative AgencyProject Producer, Event & Communications
  • 2025 to 2026BEAMS JAPANConsultant, cross-market
  • 2018 to 2021Condé Nast TaiwanProject Producer & EA to Commercial Creative Director
  • 2015 to 2017Far Eastern GroupProject Executive, LULULEMON
  • 2015JS Media AgencyProject Specialist, Integrated Marketing

What I handle

  • Flagship event strategy and delivery
  • Venue strategy, permitting and site planning
  • VIP, talent and crowd management
  • Stage, AV and live-stream production
  • Agency and vendor management, budget control and performance review
  • PR strategy and corporate communications
  • Media relations, earned media and KOL amplification
  • Press releases, media materials and brand storytelling
  • Issues management and crisis communications
  • HQ, regional and internal stakeholder communications

Education

  • MA, New York University
  • BA, National Chengchi University

Behind the work

Floor plans
Technical build
Broadcast monitoring
Backstage
Rigging
Show control

Clients

Ministry of Culture, Taiwan Taipei City Government Cartier Gucci Chaumet Audemars Piguet Chanel Franck Muller OMEGA STARLUX Airlines Universal Pictures Samsung BEAMS JAPAN 9090 Condé Nast

Contact

For roles, projects and collaborations.

rinlin.tw@gmail.com
LinkedIn