Event

Taipei Fashion Week

Client

Ministry of Culture, Taiwan

Role

Project Producer

Year

2018–2021

Taiwan's government-backed flagship fashion platform, delivered across three consecutive seasons. I was the main point of contact between stage production, show directors, talent agencies, media and the Ministry of Culture, and ran on-site operations and real-time troubleshooting against fixed timelines and budgets. The format was refined each season based on audience and media response.

• 8,000people per event
• 16+shows per season
• 3consecutive seasons

AW21 (March 2021) was Asia's first sustainability-themed fashion showcase, delivered on schedule and on budget under Covid-19 public-health constraints.

Event

VOGUE Fashion's Night Out

Client

Condé Nast Taiwan

Role

PR

Year

2018–2020

Taiwan's largest outdoor runway event. I led on-site and backstage operations with full health-and-safety compliance across an open public site, and activated KOLs and influencers for coverage and social amplification. In 2019 I was also Project Manager for the Nuit Blanche Taipei × FNO collaboration, a citywide public-art night programme.

• 300+crew
• 3,000+VIP guests
• 300+KOLs activated

Event

STARLUX Airlines Brand Launch

Client

STARLUX Airlines

Role

Project Producer

Year

2019

Launch event and uniform debut for Taiwan's luxury-positioned airline, owned from creative concept to showtime: venue operations, PR teams, show director and model coordination, and a live-streamed broadcast.

• 100,000+real-time livestream views

Event

GUCCI Love Parade Taipei

Client

Gucci

Role

Project Producer

Year

2022

Taiwan's biggest luxury party of the year, alongside a press conference and a gala dinner for invited top-tier guests only. I handled run of show, movement and wardrobe for every artist, plus live coordination with all vendor teams on site.

• 30+vendor teams
• 3formats: luxury party, press conference and gala dinner

Event

Cartier High Jewelry Gala & Exhibitions

Client

Cartier

Role

Project Producer

Year

2018–2020

Zero-error luxury experiences delivered to strict global brand standards over three consecutive years. For the Into The Wild exhibition, I managed appearances and media flow for thirteen celebrities in a single evening.

• 3consecutive years
• 13celebrities in one evening

Event

Taiwan Lantern Festival, Future Zone

Client

Taipei City Government

Role

Event Planner

Year

2023

Programme planning for one of Taiwan's largest annual mass-audience public events, working within public-sector requirements.

Event

Franck Muller Press & VIP Event

Client

Franck Muller

Role

Project Producer

Year

2019

Store opening with a press event and VIP evening, from planning through on-site delivery.

Event

CHAUMET Virtuoso Conversation: Past and Modernity

Client

Chaumet

Role

PR

Year

2022

A jewellery exhibition, from end-to-end strategy through on-site operations.

Event

OMEGA × Alessandra Ambrosio

Client

OMEGA

Role

Celebrity Logistics

Year

2019

Full coordination of an international celebrity appearance in Taiwan: local security, technical riders, scheduling and on-site management.

Event

Gemini Man, Taipei Premiere

Client

Film premiere

Role

PR

Year

2019

PR for the Taipei premiere of the feature film Gemini Man.

Cross-market

9090 Taiwan Launch Pop-Up

Client

9090 (Japan)

Role

Project Producer

Year

2024

Market-entry strategy and execution for a Japanese streetwear brand's first pop-up in Taiwan, including crowd control on opening day.

• 600+customers queued on opening day

Cross-market

BEAMS JAPAN

Client

BEAMS JAPAN

Role

Consultant

Year

2025–2026

The bridge between Japan headquarters and the Taiwan branch: cross-border marketing and business development strategy, plus consumer research and trend analysis to shape localised brand positioning and PR strategy for the APAC market.

Production

Schön! China Debut × Times Square

Client

Schön! Magazine

Talent

Chang Chen 張震

Role

Producer

Year

2020

The magazine's China debut campaign. I aligned production teams across Taiwan, China and New York and secured a feature on the Times Square Nasdaq billboard.

Production

GLASS MAN October 2024 Cover Story

Client

GLASS

Talent

Eddie Peng 彭于晏

Role

Producer

Year

2024

A multi-location cover production with a large crew, coordinating international teams across markets and time zones, with logistics, scheduling and on-site delivery handled end to end.

Production

Audemars Piguet Royal Oak: From Iconoclast to Icon

Client

Audemars Piguet

Talent

George Hu 胡宇威

Role

Producer

Year

2022

Brand heritage production for the Royal Oak, built as product storytelling for press, retail and social.

Production

TOM FORD BEAUTY × GQ China

Client

GQ China

Talent

Ning Chang 張鈞甯

Role

Producer

Year

2020

Beauty campaign production for TOM FORD BEAUTY in partnership with GQ China, delivering campaign stills and a 15-second film.

Production

GQ China Men of the Year

Client

GQ China

Talent

Lo Ta-yu 羅大佑 (2020)

Role

Local Producer

Year

2020, 2021

Taiwan-side producer for the annual flagship cover production in 2020 and 2021, owning the local budget and talent negotiation.